Founders · Sales
Customers
“We need more customers who actually pay.”
The game finds: Whether the leak is the market, the offer or the channels.
The marketing board game
What no marketing course teaches you about selling.
Mukika has one job: make you feel why businesses really win: starving markets, irresistible offers, funnels that do math instead of magic. You'll learn it in one game night, because losing a round teaches faster than a semester.
One game, every part of the business
Who do you need more of?
Customers, clients, people to hire, partners, suppliers, even attention for yourself: each one is a market. Mukika finds where the money leaks, what is holding back your profit, and what to fix first.
Sales · Business development
Business clients
“Our B2B pipeline is thin.”
The game finds: Who really decides, what they need to hear, and where to reach them.
Founders · Strategy
The right market
“We sell to everyone and win no one.”
The game finds: A narrower market that is hungry for what you sell.
Sales · Marketing
Full-price buyers
“People only buy when we discount.”
The game finds: An offer worth paying full price for, so profit grows, not just sales.
HR · Hiring
Good people to hire
“Good people don't apply, or don't stay.”
The game finds: Candidates as a market, and the job as an offer they want.
Partnerships · Alliances
Partners and affiliates
“Nobody sends us leads.”
The game finds: Who already serves your customers, and an offer worth promoting.
Procurement · Operations
Reliable vendors
“Suppliers don't put us first.”
The game finds: How to become the client a good supplier wants to serve.
Leaders · Personal brand
Attention for you
“Nobody knows what I'm good at.”
The game finds: You as the offer, and the channels that reach the right people.
What's in the experience
Every card is a real business decision. The debrief shows what it would cost you in the real world.
The box
36 Market cards
36 Solution cards
Enhancer cards
Channel cards
The Company Mat
Scoring sheets
The Niche-Down card
Start wherever you are
Who plays Mukika
Entrepreneurs
Feel exactly why your offer sells, or doesn't, before you spend another rupee on ads.
Marketing & sales teams
One session gives the whole department a shared language: market, offer, channels, math.
Students & educators
Marketing theory that sticks, because losing a round beats memorizing a framework.
How a session runs
Six rounds. One table. Everybody plays at once.
Round 1
Pick your market
Three market cards, two minutes, keep one. Pick a starving market and everything after gets easier. Pick a dead one and nothing saves you.
Round 2
Build your offer
Up to four Solution cards, multiplied together. One weak part drags the whole offer down, exactly like real life.
Round 3
Add extras, pick your price
Enhancers make the offer stronger. Then Low, Mid or Premium. Premium has to be earned, never discounted into.
Round 4
Get leads
Warm outreach, content, cold outreach, paid ads and one lead magnet. Paid ads cost money.
Round 5
Score yourself
Every company works out its own customers and kept profit on the scoring sheet. The maths is the lesson.
Round 6
Improve and win
Fix your weakest part and score again. Nobody is knocked out, and last place can still win.
Then the debrief, where the game becomes your business.
See how to play, step by stepMukika or a marketing course?
A course tells you what a funnel is. Mukika makes you build one, watch it leak, and fix it, in a single session with the people you work with.
| A marketing course | Mukika | |
|---|---|---|
| How you learn | Watching slides and videos | Playing against real peopleYou make a decision, the other companies make theirs, and the numbers show who was right. |
| Who it helps | Whoever signs up | Founders, sales and marketing teams, students and facultyAnyone who has to make something sell, whatever their role or experience. |
| What it helps with | Definitions to remember | Where your business is losing moneyIs it the market you sell to, the offer you make, the price, or the channels? The game makes you find out. |
| Time to first insight | Weeks of modules | One sessionBy round three most tables have spotted the weak part of their plan. |
| What sticks | Notes you never reopen | The round you lost, and whyPeople remember the market that burned them long after they forget a framework. |
| The maths | Theory on a slide | A funnel you calculate by handLeads, buying %, customers, price and kept profit: seven steps, worked out on your own scoring sheet. |
| Your team | One person gets a certificate | The whole room gets a shared languageMarket, offer, channel, conversion: the same words for everyone after one game. |
| What you leave with | A completion badge | Your own business scoredAnd a clear list of what to fix first. |
After the game
The game shows you the gap. We help you close it.
A game night ends with numbers. The real work starts the next morning, on your own business.
- 1
You leave with your numbers
Your market, your offer and your funnel, scored. And the one part that cost you the most profit.
- 2
We put your real business on the same sheet
In a working session we score your actual market, offer and channels with the same maths you just played.
- 3
We fix the weakest part first
Then we rebuild it stage by stage: who you sell to, what you offer, where your leads come from. A plan you can run, not a list of tips.
Teams and companies
A company engagement: the game for your team, then the plan.
Talk about your companyWe argued about the market for ten minutes. That argument was the whole marketing plan we never had.
Ritika M.Founder, D2C skincare · Gurugram
My sales team finally understands why the cheapest offer lost. I couldn't teach that in a year of reviews.
Arjun S.Head of Sales, B2B SaaS · Bengaluru
Students who slept through the funnel lecture were doing funnel math out loud by round three.
Prof. Meera K.Marketing faculty · Delhi
Questions
How long is a session?
2.5–4 hours with debrief. Big rooms run in parallel tables.
How many people?
8–15 in one group, 20–35+ split into tables. It's built for big rooms.
Do I need business knowledge?
No. If you can read a card, you can play. The game does the teaching.
Is it only for marketers?
It's for anyone who has to make anything sell: founders, teams, students. Marketing is just the scoreboard.
What happens after we play?
Every team gets its full scored breakdown. If you want to go further, that breakdown becomes the starting point for consulting.
Can I run Mukika myself?
Yes, approved facilitators get session tools, projected round-intros, and auto-scoring. Apply on the Facilitate page.