Guides and downloads
How the game maps to your questions.
Three short guides, one per kind of reader. Leave your email and read it on the page or print it. For worked examples of real markets, read the articles.
For faculty and placement cells
How Mukika maps to the marketing syllabus
One session, six rounds, and where each one lands in a BBA or MBA marketing course: STP, value proposition, pricing, channels and funnel metrics. With a 3-hour session plan and assessment ideas.
Get the mappingFor founders, owners and freelancers
Where is my business losing money? What the game shows you
The eight questions owners ask us most, and which round of Mukika answers each one with numbers instead of advice.
Get the guideFor L&D heads, managers and coordinators
Mukika for L&D: capability, attendance, and what you can report upward
The questions L&D asks before booking an experiential programme, answered plainly: what is taught, who it suits, what evidence you get, how it runs, and what procurement needs.
Get the brief