Crush It!
“One of the first people who made me look at what is real and stop believing the fluff. There is so much fluff in marketing.”
In the gameContent is one of the four channels. It is free, and it is slow.
Find on Amazon.inThe bookshelf
The books behind Mukika
Mukika did not come from one book. It came from years of reading, workshops and running businesses. Here are the books Kirtiman Sharma would hand you first, and what each one put into the game.
- 100
- books in one year, counted from Amazon receipts
- 95
- business books on the shelves today
Kirtiman's picks
If you read nine, read these. Each card says where the idea shows up at the Mukika table.
DotCom Secrets
“He helped me so much. A funnel is a sequence you can build, test and fix.”
In the gameRound 5: leads, buying %, customers, price, kept profit. Worked out by hand.
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$100M Offers
“The clearest book on what makes an offer worth paying for. The most recent big read.”
In the gameRound 2: Solution cards multiply, so one weak part pulls the whole offer down.
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$100M Leads
“Warm outreach, content, cold outreach, paid ads. Four ways, and most businesses use one.”
In the gameRound 4: the channel cards. Four platforms of ads still count as one channel.
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Blue Ocean Strategy
“Stop fighting where everyone else is fighting.”
In the gameLater levels: two companies in the same market share its leads.
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Value Proposition Design
“Work out what the customer is trying to get done before you build anything.”
In the gameA prequel game is being built on the Value Proposition Canvas.
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Good to Great
“All of his books. Discipline beats luck, and good companies are built to last.”
In the gameRound 6: fix the weakest part and score again. Nobody is knocked out.
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The Startup Owner's Manual
“The market is found by talking to it.”
In the gameRound 1: pick a market on its pain and its money, before the offer.
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Rich Dad Poor Dad
“Read around college time. Then CASHFLOW, the board game that came with it.”
In the gameYears later, a board game of his own, about marketing.
Find on Amazon.inHow the reading went
Each source led to the next. Mukika sits at the end of this chain.
- Rich Dad Poor DadAround college. Then the CASHFLOW board game.
- Salesforce and HubSpotWebinars led to the speakers, and the speakers led to their books.
- Delivering Happiness, Tribal Leadership, Blue Ocean StrategyOne book pointing to the next.
- Business Model Canvas, Value Proposition CanvasAlexander Osterwalder's tools for a market and an offer.
- Jim CollinsGood to Great, Built to Last, How the Mighty Fall, and the rest.
- Tony Robbins, Jay Abraham, Chet HolmesBusiness Mastery, studied at home over five days. Gary Vaynerchuk came from here.
- 100 books in one yearFound by counting the Amazon receipts at year end.
- Russell Brunson, then Alex HormoziFunnels, then offers and leads. The most recent reads.
- MukikaAll of it, turned into six rounds you can play.
Shelf by shelf
Click a shelf to see it full size.
Rooms he learned in
- National Achievers Congress, Delhi: Robert Kiyosaki, T. Harv Eker, Les Brown
- Millionaire Mind Intensive (T. Harv Eker)
- Train the Trainer, Guerrilla Business Intensive (Quantum Leap)
- Play to Win (Clinton Swaine)
- Jerry Roberts on book publishing
Rooms he taught in
- IIPTA: the PatKey books and the Patent Analyst Training Programme
- College workshops across India, 2013 to 2018
- Marketing and business workshops at Hustle Co-Work, Delhi
- Mabbit Communications: marketing for clients, and online courses sold through ads and webinars
Every business book on the shelves
Grouped the way they sit. Open a shelf to see the books.
Offers, leads and funnels15 books
What an offer is made of, where leads come from, and why a funnel is arithmetic.
- Crushing It!Gary VaynerchukAmazon.in
- Crush It!Gary VaynerchukAmazon.in
- #AskGaryVeeGary VaynerchukAmazon.in
- Twelve and a HalfGary VaynerchukAmazon.in
- Value Proposition DesignAlexander Osterwalder, Yves PigneurLives in another room.Amazon.in
- Business Model GenerationAlexander Osterwalder, Yves PigneurAmazon.in
- DotCom SecretsRussell Brunson