About
Mūlya. Yukti. Karma.
Mukika is made of three Sanskrit ideas: Mūlya (value), Yukti (strategy), and Karma (action). That's also the order of the game, and of every business that works: create real value, deliver it with strategy, and actually act.
Why a board game?
Because slides don't sting. Losing a round because you priced a weak offer at premium. That stings, and it stays. Mukika is deliberately physical: real cards, real tables, real people arguing about a market. The screen only helps. It does the arithmetic, runs the leaderboard, and sends the lessons home with you.
Who's behind it
Mukika is created by Kirtiman Sharma, founder of Mabbit Communications Pvt. Ltd., a digital marketing and business consulting company. The game grew out of years of a repeated observation: businesses rarely fail at working hard. They fail at choosing markets, shaping offers, and building funnels. Mukika teaches exactly those three, in the time it takes to play a game. The frameworks build on the modern craft of offers and lead generation, sharpened by real consulting work.
Where it comes from
Not from one book or one teacher. Mukika stands on the shoulders of giants: Gary Vaynerchuk, Russell Brunson, Jim Collins, Osterwalder, Kim and Mauborgne and a wall of others, and twenty years of P&L. The real shelves are on the bookshelf page.